000 00628 a2200241 4500
020 _a9788120304840
082 _a658.83
_bLUC
090 _c31652
_d55999
100 _aLuck, David J.
245 _aMarketing research
250 _a7th.
260 _aNew Delhi
_bPrentice-Hall
_c1987
_g1987
300 _axvii, 683p.
_c23cm.
650 _aEthical Issues
650 _aSampling Process
650 _asecondary Data
650 _aResearch Objectives
650 _aData preparation
650 _aField Procedures
_aField Procedures
650 _aManaging Marketing Research
700 _aRubin, Ronald S.
942 _cSR
999 _c58155
_d58155