000 00667 a2200265 4500
020 _a9781858050553
082 _a658.8
_bMOR
090 _c31893
_d56485
100 _aMorden, A.R.
245 _aElements of marketing
250 _a3rd.
260 _aLondon
_bDP publication
_c1993
_g1993
300 _avii, 435p.
_c24cm.
650 _aPricing
650 _aFundamentals of marketing
650 _amarket research
650 _aConsumer behaviour
650 _aMarket analysis
650 _aMarketing mix
_aMarketing mix
650 _aSales & market
650 _aStrategic marketing
650 _aGreen marketing
650 _apromotion
942 _cL
999 _c58396
_d58396