000 00711 a2200229 4500
020 _a9788131718094
082 _a658.8
_bHAS
090 _c31998
_d56600
100 _aHastings, Hunter
245 _aImprove your marketing to grow your business
_binsight and innovation that drive business and brand growth
260 _aNew Delhi
_bPearson education
_c2008
_g2008
300 _axxiv, 226p.
_c23cm.
650 _aManaging information
650 _aBranding
650 _aInformation technology
650 _aInternet marketing
650 _aMarketing capability
650 _aBrand financial growth
_aBrand financial growth
650 _aGlobal brand growth
700 _aSaperstein, Jeff
942 _cL
999 _c58501
_d58501