000			00537 a2200193 4500
020			_a9788131503881
082			_a658.82 _bSHI
090			_c32043 _d56671
100			_aShimp, Terence A.
245			_aAdvertising and promotion _banIMC approach
260			_aNew Delhi _bSouth-western _c2007 _g2007
300			_a650p. _c24cm.
650			_aPromotion management
650			_aAdvertising management
650			_aMarketing-oriented public relations
650			_aMarketing communication
650			_aObjective setting
942			_cSR
999			_c58546 _d58546