000 00579 a2200217 4500
020 _a9780199602131
082 _a658.8
_bPAL
090 _c32171
_d56872
100 _aPalmer, Adrian
245 _aIntroduction to marketing
_btheory and practice
250 _a3rd.
260 _aOxford
_bOxford University
_c2012
_g2012
300 _axxxi, 542p.
_c25cm.
650 _aMARKETING RESEARCH
650 _aCUSTOMER
650 _aMARKETING FUNDAMENTAL
650 _aMARKETING MANAGEMENT
650 _aMARKETING ENVIRONMENT
650 _aE-MARKETING
_aE-MARKETING
942 _cSR
999 _c58674
_d58674