| 000 | 00579 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a9780199602131 | ||
| 082 |
_a658.8 _bPAL |
||
| 090 |
_c32171 _d56872 |
||
| 100 | _aPalmer, Adrian | ||
| 245 |
_aIntroduction to marketing _btheory and practice |
||
| 250 | _a3rd. | ||
| 260 |
_aOxford _bOxford University _c2012 _g2012 |
||
| 300 |
_axxxi, 542p. _c25cm. |
||
| 650 | _aMARKETING RESEARCH | ||
| 650 | _aCUSTOMER | ||
| 650 | _aMARKETING FUNDAMENTAL | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 650 | _aMARKETING ENVIRONMENT | ||
| 650 |
_aE-MARKETING _aE-MARKETING |
||
| 942 | _cSR | ||
| 999 |
_c58674 _d58674 |
||