000 00540 a2200169 4500
020 _a9780070583962
082 _a658.812
_bBAT
090 _c32225
_d56958
100 _aBatterley, Richard
245 _aLeading through relationship marketing
_bHow winning organisations leverage stakeholder relationships to improve business performance
260 _aNew Delhi
_bTata McGraw-Hill
_c2004
_g2004
300 _ax, 206p.
_c23cm.
650 _aMarketing management
650 _aCustomer relation
650 _aAnimal relationship
942 _cL
999 _c58728
_d58728