| 000 | 00513 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9789812406033 | ||
| 082 |
_a658.8 _bHOF |
||
| 090 |
_c32230 _d56965 |
||
| 100 | _aHoffman, K. Douglas | ||
| 245 |
_aEssentials of services marketing _bconcepts, strategies, & cases |
||
| 250 | _a2nd. | ||
| 260 |
_aBangalore _bThomson _c2002 _g2002 |
||
| 300 |
_axxi, 569p. _c24cm. |
||
| 650 | _aService marketing | ||
| 650 | _aService quality | ||
| 650 | _aCustomer relation | ||
| 700 | _aBateson, John E.G. | ||
| 942 | _cL | ||
| 999 |
_c58733 _d58733 |
||