000 00458 a2200181 4500
020 _a9780471928584
082 _a658.8
_bPER
090 _c32243
_d56984
100 _aBaker, Michael
_eed.
245 _aPerspectives on marketing management
_bVol. 1
260 _aNew York
_bJohn Wiley
_c1991
_g1991
300 _axv, 287p.
_c23cm.
650 _aPrice theory
650 _aManagerial theory
650 _aBehavioral theory
650 _aPrice
942 _cL
999 _c58746
_d58746