| 000 | 00658nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c58805 _d58805 |
||
| 003 | WUSLLib | ||
| 008 | 161118b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9812530541 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.812 _bZIK |
||
| 100 |
_aZikmund, William G. _9384 |
||
| 245 |
_aCustomer relationship management _bintegrating marketing strategy and information technology |
||
| 260 |
_aSingapore _bJohn Wiley _c2004 |
||
| 300 |
_axix, 179p. _c24cm. |
||
| 650 |
_aInformation technology _9385 |
||
| 650 |
_aCustomer satisfaction _9386 |
||
| 650 |
_aCustomer Loyalty _9387 |
||
| 700 |
_aMcleod, Raymond _9388 |
||
| 700 |
_aGilbert, Faye W. _9389 |
||
| 942 |
_2ddc _cL |
||