| 000 | 00720nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c58827 _d58827 |
||
| 003 | WUSLLib | ||
| 008 | 161202b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0333994434 | ||
| 020 | _a9780333994436 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bMAR |
||
| 245 |
_aMarketing management _ba relationship marketing perspective |
||
| 260 |
_aLondon _bMacmillan _c2000 _g2000 |
||
| 300 |
_axviii, 295p. _c24cm. |
||
| 650 |
_aRelationship marketing _9219 |
||
| 650 |
_aCustomer boyer behaviour _9607 |
||
| 650 |
_aCustomer service _9608 |
||
| 650 |
_aPereto analysis _9609 |
||
| 650 |
_aCommunication strategy _9610 |
||
| 650 |
_aFunctional organization structure _9611 |
||
| 650 |
_aMultiple customer _9612 |
||
| 942 |
_2ddc _cL |
||