| 000 | 00594nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c58846 _d58846 |
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| 003 | WUSLLib | ||
| 008 | 161202b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8126508582 | ||
| 020 | _a9788126508587 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKOT |
||
| 100 |
_aKotler, Philip _9465 |
||
| 245 |
_aLateral marketing _bnew techniques for finding breakthrough ideas |
||
| 260 |
_aNew York _bJohn Wiley _c2001 _g2006 |
||
| 300 |
_axvi, 206p. _c23cm. |
||
| 650 |
_aManagement _9697 |
||
| 650 |
_atraditional marketing thinking _9698 |
||
| 650 |
_aComplement vertical marketing _9699 |
||
| 942 |
_2ddc _cL |
||