000			00614nam a22002177a 4500
999			_c58917 _d58917
003			WUSLLib
008			161230b xxu||||| |||| 00| 0 eng d
020			_a0074632019
020			_a9780074632017
041			_aEnglish
082			_a658.8443 _bJON
100			_aJones, John Philip _9119
245			_aWhat's in a brand _bBuilding brand equity through advertising
260			_aNew delhi _bTata Mcgraw-Hill _c2003
300			_axxiii, 335p. _c23cm.
650			_aOrigopolistic _91438
650			_aMarket test _91439
650			_aAdvertising _91142
650			_aAdvertising campaign _91142
942			_2ddc _cL