| 000 | 00574nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c59170 _d59170 |
||
| 003 | WUSLLib | ||
| 008 | 170321b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789812403728 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bSAM. |
||
| 100 |
_aSemenik, Richard J. _93866 |
||
| 245 | _aPromotion and Integrated marketing communications | ||
| 260 |
_aNew Delhi _bThomson _c2002 _g2004 |
||
| 300 |
_axxxix, 582p. _c26cm. |
||
| 650 |
_aAdvertising _91142 |
||
| 650 |
_aMarketing communication _93850 |
||
| 650 |
_aBuyer behavior _93867 |
||
| 650 |
_aE-commerce _93868 |
||
| 942 |
_2ddc _cL |
||