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|---|---|---|---|
| 999 |
_c59438 _d59438 |
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| 003 | WUSLLib | ||
| 008 | 040622r20022004ne a b 001 0 eng d | ||
| 020 | _a0750648384 | ||
| 020 | _a9780750648387 | ||
| 082 |
_a658.802 _bAHM |
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| 100 | 1 |
_aAhmed, Pervaiz K. _94888 |
|
| 245 | 1 | 0 |
_aInternal marketing : _btools and concepts for customer-focused management / _cPervaiz K. Ahmed and Mohammed Rafiq. |
| 260 |
_aAmsterdam ; _aBoston : _bElsevier Butterworth-Heinemann, _c2004. |
||
| 300 |
_ax, 299 p. : _c24 cm. |
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| 500 | _aPublished in association with The Chartered Institute of Marketing. | ||
| 650 | 0 |
_aMarketing _xManagement. _94889 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _94890 |
|
| 650 | 0 |
_aOrganizational effectiveness. _92640 |
|
| 650 | 0 |
_aOrganizational effectiveness _vCase studies. _94891 |
|
| 650 | 0 |
_aRelationship marketing. _94117 |
|
| 650 | 0 |
_aCustomer relations. _94892 |
|
| 700 | 1 |
_aRafiq, Mohammed. _94893 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _94894 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004274704.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cL |
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