000 01417cam a22003494a 4500
999 _c59921
_d59921
001 11965369
003 WUSLLib
005 20170712155935.0
008 000405s2000 enka b 001 0 eng
010 _a 00039933
020 _a0198775512
020 _a9780198775515
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.P2343 2000
082 0 0 _a658.8
_221
100 1 _aPalmer, Adrian.
_96565
245 1 0 _aPrinciples of marketing /
_cAdrian Palmer.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2000.
300 _axx, 644 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_96566
650 0 _aMarketing Environment
_93252
650 0 _aMarketing ethics
_96567
650 0 _aMarketing research
_96568
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cL