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010 _a 2004274704
020 _a9780750648387
035 _a(OCoLC)ocm51632693
040 _aGAS
_cGAS
_dOCLCQ
_dDLC
042 _alccopycat
050 0 0 _aHF5415.13
_b.A354 2004
082 _a658.8
_bAHM
100 1 _aAhmed, Pervaiz K.
_94888
245 1 0 _aInternal marketing :
_btools and concepts for customer-focused management /
_cPervaiz K. Ahmed and Mohammed Rafiq.
246 3 1 _aTools and concepts for customer-focused management
260 _aAmsterdam ;
_aBoston :
_bElsevier Butterworth-Heinemann,
_c2004.
300 _ax, 299 p. :
_bill. ;
_c24 cm.
500 _aPublished in association with The Chartered Institute of Marketing.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_94889
650 0 _aMarketing
_xManagement
_vCase studies.
_94890
650 0 _aOrganizational effectiveness.
_92640
650 0 _aOrganizational effectiveness
_vCase studies.
_94891
650 0 _aRelationship marketing.
_94117
650 0 _aCustomer relations.
_97485
700 1 _aRafiq, Mohammed.
_94893
710 2 _aChartered Institute of Marketing.
_94894
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els051/2004274704.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cL