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| 999 |
_c60217 _d60217 |
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| 001 | 13487289 | ||
| 003 | WUSLLib | ||
| 005 | 20170915131603.0 | ||
| 008 | 040211s2003 njuaa b 001 0 eng d | ||
| 010 | _a 2004296836 | ||
| 015 | _aGBA3-W5065 | ||
| 020 | _a9780471455165 | ||
| 035 | _a(OCoLC)ocm52531531 | ||
| 040 |
_aUKM _cUKM _dTXH _dGZM _dOKS _dOCLCQ _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K639 2003 |
| 082 | 0 | 4 |
_a658.8 _bKOT |
| 100 | 1 |
_aKotler, Philip. _9465 |
|
| 245 | 1 | 0 |
_aLateral marketing : _bnew techniques for finding breakthrough ideas / _cPhilip Kotler, Fernando Trias de Bes. |
| 260 |
_aHoboken, NJ : _bWiley, _c2003. |
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| 300 |
_axvi, 206 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _94889 |
|
| 700 | 1 |
_aTrias de Bes, Fernando, _d1967- _97501 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley046/2004296836.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004296836.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy043/2004296836.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cL |
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