| 000 | 00634nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c60247 _d60247 |
||
| 003 | WUSLLib | ||
| 008 | 170919b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750619233 | ||
| 020 | _a0750619256 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.802 _bYES |
||
| 100 |
_aYeshin, Tony _97612 |
||
| 245 |
_aIntegrated marketing communications _bthe holistic approach |
||
| 260 |
_aOxford _bButterworth _c1998 _g2002 |
||
| 300 |
_axi, 354p. _c24cm. |
||
| 650 |
_aMarket place _97613 |
||
| 650 |
_aAdvertising _97614 |
||
| 650 |
_aSale promotion _97615 |
||
| 650 |
_aMedia planning _97616 |
||
| 650 |
_aDirect marketing _97617 |
||
| 942 |
_2ddc _cL |
||