| 000 | 01176cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c60326 _d60326 |
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| 003 | WUSLLib | ||
| 008 | 111201s2013 nyua 001 0 eng | ||
| 020 | _a9780078028793 (pbk.) | ||
| 020 | _a0078028795 (pbk.) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMUL |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _97922 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxi, 547 p. : _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _94889 |
|
| 650 | 0 |
_aBusiness Strategy _97923 |
|
| 650 | 0 |
_aMarketing programme _97924 |
|
| 650 | 0 |
_aMarket leader _97925 |
|
| 700 | 1 |
_aWalker, Orville C. _91183 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cSR |
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