000 01233cam a22003374a 4500
999 _c60379
_d60379
001 11868373
003 WUSLLib
005 20171026141027.0
008 991214s2000 enka b 001 0 eng
010 _a 99087270
020 _a9780415208116
020 _a0415208114 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.135
_b.P76 2000
082 0 0 _a658.802
_221
_bPRO
100 1 _aProctor, Tony.
_98119
245 1 0 _aStrategic marketing :
_ban introduction /
_cTony Proctor.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2000.
300 _axvii, 318 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. [303]-312) and index.
600 _2Marketing management
610 _2Business enterprise
610 _2Industry analysis
650 0 _aMarketing
_xDecision making.
_98120
650 0 _aMarketing
_xManagement.
_94889
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0650/99087270-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cL