000 00666nam a22002177a 4500
999 _c60460
_d60460
003 WUSLLib
008 171016b xxu||||| |||| 00| 0 eng d
020 _a812970661X
020 _a9788129706614
041 _aEnglish
082 _a658.84
_bARN
100 _aArnold, David
_98484
245 _aThe mirage of global markets:
_bhow globalizing companies can succeed as markets localize
260 _aDelhi
_bPearson Education
_c2004
300 _axxi, 229p.
_c24cm.
650 _aExport marketing
_9248
650 _aInternational business enterprises
_94313
650 _aInternational economic
_98485
650 _aMarketing management
_98486
942 _2ddc
_cL