000 01116cam a22002654a 4500
999 _c60478
_d60478
003 WUSLLib
008 010808s2002 ilu b 001 0 eng
020 _a0793148375 (pbk.)
041 _aEnglish
082 0 0 _a658.575
_221
_bSTR
100 1 _aStrauss, Steven D.,
_98559
245 1 4 _aThe big idea :
_bhow business innovators get great ideas to market /
_cSteven D. Strauss.
260 _aChicago :
_bDearborn Trade Pub.,
_cc2002.
300 _ax, 229 p. ;
_c23 cm.
650 0 _aNew products
_xMarketing.
_98560
650 0 _aProduct
_93084
650 0 _aMarket
_98561
650 0 _aBusiness
_98562
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip02/2001004758.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cL