| 000 | 01226cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c60834 _d60834 |
||
| 003 | WUSLLib | ||
| 008 | 131024s2015 nyu b 001 0 eng | ||
| 020 | _a9780077861032 (alk. paper) | ||
| 020 | _a0077861035 (alk. paper) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a658.8 _223 _bKER |
| 100 | 1 |
_aKerin, Roger A. _99437 |
|
| 245 | 1 | 0 | _aMarketing |
| 250 | _a12th. | ||
| 260 |
_aNew York _bMcgraw-Hill _c2015 |
||
| 300 |
_axliv, 740 pages ; _c29cm. |
||
| 650 | 0 |
_aMarketing process _910549 |
|
| 650 | 0 |
_aCustomer relationship _910550 |
|
| 650 | 0 |
_aCustomer _910551 |
|
| 650 | 0 |
_aProduct _93084 |
|
| 650 | 0 |
_aService _91182 |
|
| 700 | 1 |
_aHartley, Steven William. _910552 |
|
| 700 | 1 |
_aRudelius, William. _99436 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cSR |
||