| 000 | 01137cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c60836 _d60836 |
||
| 003 | WUSLLib | ||
| 008 | 120803s2013 nyuab b 001 0 eng | ||
| 020 | _a9780078028922 (alk. paper) | ||
| 020 | _a0078028922 (alk. paper) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a658.8 _223 _bKER |
| 100 | 1 |
_aKerin, Roger A. _99437 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axlvii, 507 p. : _c28 cm. |
||
| 500 | _aMap on lining papers. | ||
| 650 | 0 |
_aMarketing.process _910549 |
|
| 650 | 0 |
_aMarketing opportunity _910558 |
|
| 650 | 0 |
_aProduct _93084 |
|
| 650 | 0 |
_aSupply chain _94656 |
|
| 650 | 0 |
_aSocial media _93926 |
|
| 700 | 1 |
_aHartley, Steven William. _910552 |
|
| 700 | 1 |
_aRudelius, William. _99436 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cL |
||