| 000 | 01252cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c61688 _d61688 |
||
| 003 | WUSLLib | ||
| 008 | 160912s2016 nju b 001 0 eng | ||
| 020 | _a9781119308065 (hardback : alk. paper) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_223 _a658.827 _bPAR |
| 100 | 1 |
_aPark, C. Whan, _914250 |
|
| 245 | 1 | 0 |
_aBrand admiration : _bbuilding a business people love |
| 260 |
_aNew Jersey _bJohn Wiley _c2016 |
||
| 300 |
_axxii, 261p ; _c22cm |
||
| 520 | _a"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"-- | ||
| 650 | 0 |
_aBranding (Marketing) _914251 |
|
| 650 | 0 |
_aStrategic planning. _914252 |
|
| 650 | 0 |
_aDecision making. _914253 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _914254 |
|
| 650 | 7 |
_aB2B Market _914670 |
|
| 650 | 7 |
_aInternational market _91392 |
|
| 650 | 7 |
_aExtension strategy _914671 |
|
| 650 | 7 |
_aLeveraging brand _914672 |
|
| 650 | 7 |
_aArchitecture design _914673 |
|
| 700 | 1 |
_aMacInnis, Deborah J., _914255 |
|
| 700 | 1 |
_aEisingerich, A. B. _q(Andreas B.), _914256 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cSR |
||