000 01059cam a22002774a 4500
999 _c61693
_d61693
003 WUSLLib
008 101213s2011 nju 000 0 eng
020 _a9781118004050 (cloth)
041 _aEnglish
082 0 0 _222
_a658.8342
_bWEL
100 1 _aWells, Tina,
_914268
245 1 0 _aChasing youth culture and getting it right :
_bhow your business can profit by tapping into today's most powerful trendsetters and tastemakers
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2011.
300 _ax, 213p. ;
_c24cm.
650 0 _aYoung consumers
_zUnited States
_xAttitudes.
_914269
650 0 _aGeneration Y
_zUnited States
_xAttitudes.
_914270
650 0 _aMarketing.
_914271
650 0 _aManagement skills
_97265
650 0 _aYouth culture
_914691
650 0 _aTarget market
_914692
650 0 _aPopulation
_93395
650 0 _aTechnical innovation
_914693
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cSR