| 000 | 01157cam a2200277 i 4500 | ||
|---|---|---|---|
| 999 |
_c61739 _d61739 |
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| 003 | WUSLLib | ||
| 008 | 151228s2016 nju b 001 0 eng | ||
| 020 | _a9781119223009 (hardback) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_223 _a658.802 _bSMA |
| 100 | 1 |
_aSmart, Roland, _914439 |
|
| 245 | 1 | 4 |
_aThe agile marketer : _bturning customer experience into your competitive advantage |
| 260 |
_aNew Jersey _bJohn Wiley _c2016 |
||
| 300 |
_axiii, 219 p ; _c24 cm |
||
| 650 | 0 |
_aProduct management. _93791 |
|
| 650 | 0 |
_aMarketing _xTechnological innovations. _914440 |
|
| 650 | 0 |
_aStrategic planning. _914441 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _914254 |
|
| 650 | 7 |
_aCustomer care _93980 |
|
| 650 | 7 |
_aTechnology _915865 |
|
| 776 | 0 | 8 |
_iOnline version: _aSmart, Roland, 1974- author. _tAgile marketer _dHoboken : Wiley, 2016 _z9781119223016 _w(DLC) 2016002969 |
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781119223009.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cSR |
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