| 000 | 01346cam a22003618i 4500 | ||
|---|---|---|---|
| 999 |
_c61938 _d61938 |
||
| 003 | WUSLLib | ||
| 008 | 160127s2016 nju 001 0 eng | ||
| 020 | _a9781944659004 (hardcover) | ||
| 020 | _a9781944659011 (pbk.) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a658.8 _bWIR |
| 100 | 1 |
_aLovelock, Christopher H., _915091 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy _cJochen Wirtz, Christopher Lovelock. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Jersey _bWorld Scientific _c2016 |
||
| 263 | _a1603 | ||
| 300 |
_axvii, 783p. _c28cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _94889 |
|
| 650 | 0 |
_aManagement _921870 |
|
| 650 | 0 |
_aService products _921871 |
|
| 650 | 0 |
_aCustomer interface _921872 |
|
| 650 | 0 |
_aCustomer relationships _921873 |
|
| 650 | 0 |
_a4ps of marketing _921874 |
|
| 650 | 0 |
_aProfessions _xMarketing. _97483 |
|
| 650 | 0 |
_aService industries _xMarketing. _914892 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _915092 |
|
| 700 | 1 |
_aWirtz, Jochen, _94201 |
|
| 776 | 0 | 8 |
_iOnline version: _aLovelock, Christopher H., author. _tServices marketing _bEighth edition. _dNew Jersey : World Scientific, [2016] _z9781944659028 _w(DLC) 2016004004 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cL |
||