| 000 | 00709nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c62301 _d62301 |
||
| 003 | WUSLLib | ||
| 008 | 211222b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789352865611 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKOT |
||
| 100 |
_aKotler, Philip _921761 |
||
| 245 | _aPrinciples of marketing | ||
| 250 | _a17th Ed. | ||
| 260 |
_aNoida: _bPearson India Education Services, _c2018 |
||
| 300 |
_axxii, 701p,; _c28cm. |
||
| 650 |
_aManagement _922657 |
||
| 650 |
_aCustomer value _94591 |
||
| 650 |
_aProducts and services _922658 |
||
| 650 |
_aStrategy _922659 |
||
| 650 |
_aMarketing plan _94589 |
||
| 700 |
_aArmstrong, Gary _9462 |
||
| 700 |
_aAgnihotri, Prafulla _921762 |
||
| 942 |
_2ddc _cSR |
||