000			00743nam a22002537a 4500
999			_c62703 _d62703
003			WUSLLib
008			220830b ||||| |||| 00| 0 eng d
020			_a9780073404868
020			_a0073404861
041			_aEnglish
082			_a659.1 _bBEL
100			_aBelch, George E. _923363
245			_aAdvertising and promotion: _ban integrated marketing communications perspective
250			_a9th Ed.
260			_aNew York: _bMcGraw-Hill, _c2012
300			_axxxiv, 828p.; _c28cm
650			_aAdvertising _924755
650			_aSales promotion _9392
650			_aMarketing communication _93850
650			_aMedia planning _97616
650			_aOnline learning _93887
700			_aBelch, Michael A. _923364
942			_2ddc _cPR