| 000 | 00694nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c62711 _d62711 |
||
| 003 | WUSLLib | ||
| 008 | 220830b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273753285 | ||
| 020 | _a0273753282 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bCLO |
||
| 100 |
_aClow, Kenneth E. _923384 |
||
| 245 | _aIntegrated advertising, promotion, and marketing communications | ||
| 250 | _a5th Ed. | ||
| 260 |
_aBoston: _bPearson, _c2012 |
||
| 300 |
_a463p.; _c27cm |
||
| 650 |
_aIMC _924921 |
||
| 650 |
_aE-marketing _924786 |
||
| 650 |
_aMarketing tips _924922 |
||
| 650 |
_aAdvertising _924923 |
||
| 650 |
_aBrand management _924924 |
||
| 700 |
_aBaack, Donald _923385 |
||
| 942 |
_2ddc _cSR |
||