| 000 | 00680nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c62865 _d62865 |
||
| 003 | WUSLLib | ||
| 008 | 221011b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273786986 | ||
| 020 | _a0273786989 | ||
| 041 | _aEnglish | ||
| 082 |
_a639.1 _bINT |
||
| 100 |
_aClow, Kenneth E. _923384 |
||
| 245 | _aIntegrated advertising, promotion, and arketing communications | ||
| 250 | _a6th Ed. | ||
| 260 |
_aHarlow: _bPearson Education, _c2014 |
||
| 300 |
_a480p.; _c27cm |
||
| 650 |
_aBrand management _924924 |
||
| 650 |
_aSales promotion _9392 |
||
| 650 |
_aJMC planning _925783 |
||
| 650 |
_aEvent marketing _910142 |
||
| 700 |
_aBaack, Donald _923385 |
||
| 942 |
_2ddc _cPR |
||