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Strategic marketing management

Wilson, Richard M.S.

Strategic marketing management planning, implementation and control - 2nd. - UK Butterworth-heinemann 1999 - xx, 827p. 28cm.

ISBN: 8176490709

Subjects--Topical Terms:
Customer analysis
Environmental analysis
Ratio analysis
Distribution Plan
Product Stratesy

Dewey Class. No.: 658.802 / WIL

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