Normal view MARC view ISBD view

Strategic marketing management (Record no. 38790)

MARC details
000 -LEADER
fixed length control field	00708 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field	WUSLLib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161230b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8176490709
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wilson, Richard M.S.
9 (RLIN)	1455
245 ## - TITLE STATEMENT
Title	Strategic marketing management
Remainder of title	planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement	2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	UK
Name of publisher, distributor, etc	Butterworth-heinemann
Date of publication, distribution, etc	1999
Date of manufacture	1999
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 827p.
Dimensions	28cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer analysis
9 (RLIN)	1456
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Environmental analysis
9 (RLIN)	1457
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Ratio analysis
9 (RLIN)	1458
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Distribution Plan
9 (RLIN)	1459
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Product Stratesy
9 (RLIN)	1460
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gilligan, Colin
9 (RLIN)	1461
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Schedule Reference Materials
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Date checked out	Source of classification or shelving scheme
Schedule Reference Collection	Main Library	Main Library	Reference Section	11/11/2008		658.802WIL	10297	28/08/2017	0.00	31/10/2016	Schedule Reference Materials
Schedule Reference Collection	Main Library	Main Library	Reference Section	13/11/2008		658.802WIL	9017	28/08/2017	0.00	31/10/2016	Schedule Reference Materials
Lending Collection	Main Library	Main Library	Lending Section	28/09/2016	2	658.802WIL	37695	14/12/2022	0.00	31/10/2016	Lending Materials	28/11/2022
Lending Collection	Main Library	Main Library	Lending Section	30/12/2016		658.802 WIL	37693	30/08/2017		30/12/2016	Lending Materials		Dewey Decimal Classification
Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIL	56163	25/08/2009	0.00	31/10/2016	Lending Materials
Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIL	56055	25/08/2009	0.00	31/10/2016	Lending Materials
Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIl	56161	25/08/2009	0.00	31/10/2016	Lending Materials
Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIL	54479	25/08/2009	0.00	31/10/2016	Lending Materials
Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIL	56162	25/08/2009	0.00	31/10/2016	Lending Materials