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Strategic marketing management

Wilson, Richard M. S.

Strategic marketing management planning, implementation and control - New Delhi Viva Books Private Limited 1996 - xx,644p. 28cm

ISBN: 8185617597

Subjects--Topical Terms:
GENERAL MANAGEMENT
GENERAL TOPICS OF MARKETING MANAGEMENT
MANAGEMENT OF DISTRIBUTION

Dewey Class. No.: 658.802 / WIL

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