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Strategic marketing management (Record no. 50547)

MARC details
000 -LEADER
fixed length control field	00581 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8185617597
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	WIL
090 ## -
--	23291
--	37304
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wilson, Richard M. S.
245 ## - TITLE STATEMENT
Title	Strategic marketing management
Remainder of title	planning, implementation and control
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Viva Books Private Limited
Date of publication, distribution, etc	1996
Date of manufacture	1996
300 ## - PHYSICAL DESCRIPTION
Extent	xx,644p.
Dimensions	28cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	GENERAL MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	GENERAL TOPICS OF MARKETING MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT OF DISTRIBUTION
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Pearson, David J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gilligan, Colin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802WIL	53220	25/08/2009	0.00	31/10/2016	Lending Materials