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Reading and cases in basic marketing

McCarthy, E. Jerome

Reading and cases in basic marketing - 4th ed. - Illinois Richard D. Irwin, Inc 1975 - xiii,387p. 25cm - The irwin series in marketing .

ISBN: 0256031312

Subjects--Topical Terms:
General topics of marketing management
General Management
Management of distribution

Dewey Class. No.: 658.802 / REA

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