Normal view MARC view ISBD view

Reading and cases in basic marketing (Record no. 50565)

MARC details
000 -LEADER
fixed length control field	00636 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256031312
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	REA
090 ## -
--	23312
--	37361
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
Relator term
245 ## - TITLE STATEMENT
Title	Reading and cases in basic marketing
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Illinois
Name of publisher, distributor, etc	Richard D. Irwin, Inc
Date of publication, distribution, etc	1975
Date of manufacture	1984
300 ## - PHYSICAL DESCRIPTION
Extent	xiii,387p.
Dimensions	25cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	General topics of marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	General Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management of distribution
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Grashof, John F.
Relator term
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Brogowicz, Andrew A.
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.802REA	52499	25/08/2009	0.00	31/10/2016	Lending Materials