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Promotional strategy

Engel, James F.

Promotional strategy managing the marketing communications process - 7th ed. - Boston Richard D. Irwin, Inc 1967 - xxv,753p. 24cm - The irwin series in marketing .

ISBN: 0256082049

Subjects--Topical Terms:
General Management
Management of distribution
Sales promotion

Dewey Class. No.: 658.82 / ENG

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