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Promotional strategy (Record no. 50577)

MARC details
000 -LEADER
fixed length control field	00617 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256082049
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	ENG
090 ## -
--	23324
--	37414
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Engel, James F.
245 ## - TITLE STATEMENT
Title	Promotional strategy
Remainder of title	managing the marketing communications process
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston
Name of publisher, distributor, etc	Richard D. Irwin, Inc
Date of publication, distribution, etc	1967
Date of manufacture	1991
300 ## - PHYSICAL DESCRIPTION
Extent	xxv,753p.
Dimensions	24cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	General Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management of distribution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Warshaw, Martin R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Makandura Library	Makandura Library	Lending Section	25/08/2009		658.82ENG	51370	25/08/2009	0.00	31/10/2016	Lending Materials