Normal view MARC view ISBD view

Marketing the e-business

Harris, Lisa

Marketing the e-business - London Routledge 2002 - xii, 355p. 24cm.

ISBN: 9780415256018

Subjects--Topical Terms:
Swot analysis
Marketing research
Change management
Marketing planning
Branding
Relationship marketing
Relationship marketing

Dewey Class. No.: 658.84 / HAR

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)