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Marketing the e-business (Record no. 58331)

MARC details
000 -LEADER
fixed length control field	00564 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415256018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	HAR
090 ## -
--	31828
--	56380
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Harris, Lisa
245 ## - TITLE STATEMENT
Title	Marketing the e-business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Routledge
Date of publication, distribution, etc	2002
Date of manufacture	2002
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 355p.
Dimensions	24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Swot analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Change management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Relationship marketing
--	Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dennis, Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	23/02/2016		658.84HAR	37298	31/08/2017	0.00	31/10/2016	Lending Materials