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Advertising and promotion

Shimp, Terence A.

Advertising and promotion anIMC approach - New Delhi South-western 2007 - 650p. 24cm.

ISBN: 9788131503881

Subjects--Topical Terms:
Promotion management
Advertising management
Marketing-oriented public relations
Marketing communication
Objective setting

Dewey Class. No.: 658.82 / SHI

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