Normal view MARC view ISBD view

Advertising and promotion (Record no. 58546)

MARC details
000 -LEADER
fixed length control field	00537 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131503881
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	SHI
090 ## -
--	32043
--	56671
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
245 ## - TITLE STATEMENT
Title	Advertising and promotion
Remainder of title	anIMC approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	South-western
Date of publication, distribution, etc	2007
Date of manufacture	2007
300 ## - PHYSICAL DESCRIPTION
Extent	650p.
Dimensions	24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Promotion management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing-oriented public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Objective setting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Schedule Reference Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Schedule Reference Collection	Main Library	Main Library	Reference Section	03/05/2016		658.82SHI	36478	28/08/2017	0.00	31/10/2016	Schedule Reference Materials