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Value-based marketing for bottom-line success :

DeBonis, J. Nicholas.

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New Delhi Tata McGraw-Hill 2002. - xix, 245 p. : ill. ; 25 cm.

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

ISBN: 9780070598379 0070598371

LCCN: 2002026490

Subjects--Topical Terms:
Consumer satisfaction.
Customer services--Management.
Marketing--Management.

LC Class. No.: HF5415.13 / .D378 2003

Dewey Class. No.: 658.8 / DEB

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