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Marketing

Grewal, Dhruv.

Marketing - Fifth edition. - New York McGraw-Hill 2016 - li, 679p. Colour illustration 28cm.

ISBN: 9780077729028 (alk. paper) 0077729021 (alk. paper)

Subjects--Topical Terms:
Marketing.
Channel management
Personal selling
Product
Supply chain

Dewey Class. No.: 658.8 / GRE

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