Marketing (Record no. 60761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01218cam a22003258i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141124s2016 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077729028 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077729021 (alk. paper) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | GRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv. |
| 9 (RLIN) | 10270 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2016 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1412 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | li, 679p. |
| Other physical details | Colour illustration |
| Dimensions | 28cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 10271 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Channel management |
| 9 (RLIN) | 10272 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Personal selling |
| 9 (RLIN) | 10273 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product |
| 9 (RLIN) | 3084 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Supply chain |
| 9 (RLIN) | 4656 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 10274 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 22/01/2018 | 658.8GRE | 39441 | 22/01/2018 | 22/01/2018 | Lending Materials |