Normal view MARC view ISBD view

Brand admiration :

Park, C. Whan,

Brand admiration : building a business people love - New Jersey John Wiley 2016 - xxii, 261p ; 22cm

"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

ISBN: 9781119308065 (hardback : alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Strategic planning.
Decision making.
BUSINESS & ECONOMICS / Marketing / General.
B2B Market
International market
Extension strategy
Leveraging brand
Architecture design

Dewey Class. No.: 658.827 / PAR

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)