Brand admiration : (Record no. 61688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01252cam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160912s2016 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119308065 (hardback : alk. paper) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Item number | PAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Park, C. Whan, |
| 9 (RLIN) | 14250 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand admiration : |
| Remainder of title | building a business people love |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 261p ; |
| Dimensions | 22cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 14251 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 14252 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Decision making. |
| 9 (RLIN) | 14253 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 14254 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | B2B Market |
| 9 (RLIN) | 14670 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International market |
| 9 (RLIN) | 1392 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Extension strategy |
| 9 (RLIN) | 14671 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Leveraging brand |
| 9 (RLIN) | 14672 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Architecture design |
| 9 (RLIN) | 14673 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacInnis, Deborah J., |
| 9 (RLIN) | 14255 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eisingerich, A. B. |
| Fuller form of name | (Andreas B.), |
| 9 (RLIN) | 14256 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Schedule Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Schedule Reference Collection | Main Library | Main Library | Reference Section | 07/08/2019 | 658.827PAR | 40069 | 07/08/2019 | 07/08/2019 | Schedule Reference Materials | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 07/08/2019 | 6 | 658.827PAR | 40070 | 07/04/2026 | 07/08/2019 | Lending Materials | 13/03/2026 |