Strategic brand management building measuring and managing brand equity
Publication details: New Delhi Prentice - Hall 2005 2005Edition: 2ndDescription: xxvii, 788p. 24cmISBN:- 8120323092
- 658.827 KEL
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| 658.827KAP 9 Brand shaascras | 658.827KAP 18 brand astras | 658.827KEL Strategic brand management | 658.827KEL Strategic brand management | 658.827NAD Living brands | 658.827PAR Brand admiration : | 658.827QUA Branded |
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